A blog combines everything that you need in order to nail a website’s SEO targets. Regularly posting blogs is an all-encompassing necessity that provides fresh content, keywords, images, social media engagement, and backlinking.
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Create content consistently. The more you post, the better results you’ll get. The better results you get, the more you’ll post. Simple.
- Publish useful and easy-to-read content. Are you publishing helpful, useful, and interesting articles that not only inform but entertain? You should be! Sifting through poorly-written, badly-executed articles and videos with zero engagement and reach isn’t really something that search engines are known for. The wider audience your content has – the more they share it (and link it) – the more likely it is to show up. Makes sense, right?
- Use <H3> or <H2> for your subheadings. This will not only improve your user experience but will also help Google to easily grasp what your content is about. Using subheadings can help your readers to easily scan your content, and that could push them to read on (which could improve your bounce rate and thus, boost your search rankings!).
- Use keywords. Throw in keywords throughout the content and your headline, but remember to avoid keyword stuffing. Keep it natural.
- Add relevant links. Link to your older content or other credible websites whenever relevant. Google recommends keeping the links to a reasonable number (although nobody really knows what a “reasonable number” is, most experts recommend adding less than 100 links per page (but that’s including your navigation links, sidebar links, etc.
