- Find the right keywords. Filling your website with keywords is vital to gaining the attention of search engines and attracting an audience. But using a bunch of keywords that have a lower search volume is always better than having one keyword with a high one. After all, you’ll be competing with a huge number of other brands, so any opportunity to step out from the crowd should be seized with both hands.
companies significantly increase their sales.
- Spy on your competitors. Backlinks are the incoming hyperlinks from one webpage to another site: and one of best ways to boost your leads is to steal these from your competitors. By finding out who is linking to competitor sites (aka, who is interested in their work) you’ve immediately created a database of prospects for yourself: simple! You get this information through backlink checker tools… although as backlink checkers tend to give you an incomplete overview of a URL’s backlink profile, you may have to use a few different tools and collate the result. SEMrush is an easy-to-use tool!
- Use long-tail keywords. Long-tail keywords are keyword phrases that are specific to your brand or product. They’re usually 3 or 4 words long – for instance, back-end developer company London. When the customer is searching for something, they keep it specific and local. By peppering these long-tail keywords throughout your website, search engines will point them towards you.
- Make your website responsive. Creating a website that looks great on desktop is one thing, not optimizing your site for mobile is another. Since the move to mobile-first indexing, it’s more important than ever that your page is sleek in both design and usability for all devices.