Claim listings. Your company website alone just won’t cut it. To create an enviable web presence, you’re going to have to build and market yourself using online directories. They not only drive traffic but rank well in search engines. A lot of people’s searches will bring them to an online directory, so it would be foolhardy to ignore how effective they can be. Take a look at this example, see when I search for the “Wedding Planner Toronto” keyword? Those that claimed their listing shows up first:
Optimize content with local keyword data. Don’t be afraid to specify where you’re located at every opportunity, especially if you’re selling a product or service. Tell your audience exactly where you are, and the search engines will listen. For example, you own a Photo Booth company in Toronto, use “Toronto Photo Booth Rental” keywordthroughout your website and whenever relevant. Make sure not to stuff your website with too many keywords or it will look spammy. Let your keywords flow naturally within your website. Remember to mix and match, or use alternative keywords. Here’s an example:
- Generate positive reviews. You need to consistently provide high-quality service and ask for reviews. The more reviews (positive) you have, the more SEO leads you’ll get.
